Question 1

How do I decide how many signs I should use?

Zaid Shaikh · Accepted Answer

Our expert salespeople are here to help guide you to create an effective campaign. Your target market and budget help determine how many signs you can use to convey your message.

Question 2

How do I get a quote?

Zaid Shaikh · Accepted Answer

Fill out the CONTACT FORM form on our website and a salesperson will be in touch to help.

Question 3

What areas in New England do you have inventory in?

Zaid Shaikh · Accepted Answer

Maine, New Hampshire, Vermont, and Massachusetts
Please review our market map showing overall coverage: MARKET MAP

Question 4

How does Outdoor Advertising compare to other media?

Zaid Shaikh · Accepted Answer

Outdoor Advertising is the backbone of marketing strategies and provides massive reach and frequency, as people are constantly exposed to outdoor ads while commuting or going about their daily activities. Research shows that outdoor ads have a high recall rate, with consumers remembering the messages even after they have passed by. It can increase brand awareness, drive foot traffic to retail locations, and reinforce other marketing efforts.

Media comparison chart: OOH AD RECALL CHART

Question 5

What is Outdoor Advertising?

Zaid Shaikh · Accepted Answer

Outdoor advertising, also known as out-of-home (OOH) advertising, refers to any form of advertising that reaches consumers while they are outside of their homes. This can include billboards, digital signage, street furniture, transit advertising (buses, bus shelters, taxis, trains), and more. It aims to capture the attention of people in public spaces, driving brand awareness and influencing consumer behavior.

Question 6

I’ve never designed a billboard or bus sign, where do I start?

Zaid Shaikh · Accepted Answer

The best practice is to keep it simple. People are on the move when they see your sign, so they only have seconds to ingest your message. You can refer to one of our blog posts for guidance. OOH Design
We offer design services if needed. We bill $125/hour.

Question 7

Will I see a proof?

Zaid Shaikh · Accepted Answer

Yes, we send proofs via email for approval on all signs.

Question 8

How do I send artwork?

Zaid Shaikh · Accepted Answer

For files less than 15M, you can email them to jacinta@ataoutdoormedia.com. Files larger than 15M, please use our WeTransfer site, https://ata.wetransfer.com/, or share via Dropbox or Google Drive.

Question 9

By what date do you need artwork files by?

Zaid Shaikh · Accepted Answer

Traditional Bus Signs: 2 weeks prior to contract start date.
All Wraps (Full, Half & King Kong) and billboards: 30 days prior to contract start date.
Digital Billboards and Kiosks: 1 week prior to contract start date.

Question 10

Do you have templates for each sign style?

Zaid Shaikh · Accepted Answer

We have templates for all bus wraps (Full, Half & King Kongs). There are no templates for traditional bus signs or billboards.

Question 11

How do I set up my file?

Zaid Shaikh · Accepted Answer

We prefer PDF files. We have spec sheets that provide an overview of file setup.

Question 12

What size are my signs?

Zaid Shaikh · Accepted Answer

Each transit has different bus styles within their system. Sizing will depend on what buses are available for your timeframe. Please refer to your contract for actual sizes.

Question 13

Can I choose what route by sign(s) will run on?

Zaid Shaikh · Accepted Answer

Almost all transits alternate their buses. No one bus runs one route, so we cannot sell by route. Your sign(s) will travel over multiple routes, gaining higher impressions. The only transit that has dedicated buses by route is Advance Transit, in Hanover, NH / White River Junction, VT.

Question 14

What do the production costs cover?

Zaid Shaikh · Accepted Answer

They are a one-time charge to cover the printing, installation, and removal of your signs.

Question 15

Where is the bus shelter map?

Zaid Shaikh · Accepted Answer

For the transits that have a bus shelter advertising program, there is a link on the rate card. Please note that not all transits allow bus shelter ads.

Question 16

Where is the bus route map?

Zaid Shaikh · Accepted Answer

There is a link on each rate card that brings you to a transit route map.

Question 17

What does the 4-week rate cover?

Zaid Shaikh · Accepted Answer

The pricing is per bus, per 4-week cycle.

Question 18

What rate am I supposed to refer to?

Zaid Shaikh · Accepted Answer

For-profit businesses can refer to the OPEN rate column for the 4-week rate. If you are looking to run an annual campaign, then the ANNUAL rate column would apply. (Please note that an annual contract is 13, 4-week cycles)
Non-profit organizations receive a discount and can refer to the ANNUAL rate column for the 4-week rate.

Question 19

How do I know when my signs were installed?

Zaid Shaikh · Accepted Answer

We send proof-of-performance photos after the signs are installed. We typically send them within a few days of your contract’s start date.

Question 20

What materials do you accept for supplied signs?

Zaid Shaikh · Accepted Answer

BUS SHELTERS: Printed on 8-12 mil rigid film, flexible smooth banner, .030 polystyrene or PE material that can withstand temperature changes and moisture. Weather-fast inks with sufficient UV protection required.
BACKLIT FILM: Printed on a 7-12 mil, semi-rigid satin backlit film (non-adhesive). Weather-fast inks with sufficient UV protection required.
INTERIORS:
- Mounted - Printed on .030” polystyrene, no laminate needed.
- Direct Apply - Printed on 3M™ Transit AdGraphic Film IJ36, Orafol 3621 removable vinyl or Busmark vinyl, all with UV film laminate or a liquid laminate if printed using UV inks.
BILLBOARDS: Refer to unit specific dimensions and finishing requirements. Printed on lightweight vinyl banner material. The safety code requires that ALL flex material be fire resistant/flame retardant. All material used for installations must conform to this city code. The listed MEA number (Materials & Equipment Acceptability) must be supplied.

Question 21

Can I supply my own signs?

Zaid Shaikh · Accepted Answer

We force production on all bus signs. You can supply your own billboard, bus shelter and interior signs, if you follow our specifications. Signs received that are not to spec may be refused.

Question 22

Can I start my campaign midweek?

Zaid Shaikh · Accepted Answer

Our contracts start on Mondays and end on Sundays. This allows time to schedule installation over the weekends. If you need to start on a specific date that is not a Monday, please reach out to your salesperson.

Question 23

Why are there staggered start dates?

Zaid Shaikh · Accepted Answer

Some inventory is not available for your start date. We will propose the next available spot for your campaign.

Question 24

What is the minimum run time per sign?

Zaid Shaikh · Accepted Answer

Traditional signs: 4-week minimum
King Kong Wraps: 8-week minimum
Full and Half Wraps: 12-week minimum
Billboards: 12-week minimum

Question 25

I have a grant that needs to be used by a certain date, can you accommodate?

Zaid Shaikh · Accepted Answer

Yes, we will work with you to send the invoice by the date needed.

Question 26

Can I pay for the whole contract up front?

Zaid Shaikh · Accepted Answer

Let your salesperson know and they will have the invoice sent to your billing address.

Question 27

I have a billing question, who do I contact?

Zaid Shaikh · Accepted Answer

Hillary Meekins: hillary@ataoutdoormedia.com

Question 28

How will we be billed?

Zaid Shaikh · Accepted Answer

A one-time Production/Installation Invoice (and any applicable Design Services rendered) will be sent via email upon installation of media content. Monthly rental invoices will be sent via email on the flight start date and monthly thereafter for the length of the contract.
Any changeouts to media content will be invoiced as stated within the contract upon installation, and subject to market pricing changes as may be required.

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