ATA Outdoor Media Featured in Bank of NH Small Business Spotlight
We’re thrilled to be featured in the Bank of New Hampshire’s Small Business Spotlight series! The video highlights ATA Outdoor Media’s mission of helping brands connect with communities across Northern New England through innovative Out-of-Home (OOH) advertising, and the partnerships that make it all possible.
At ATA Outdoor Media, we turn everyday spaces, from buses and bus shelters to billboards and digital screens, into powerful brand experiences. Out-of-Home advertising is a cost-effective way to put your brand into the real world and reach a wide, diverse audience. It’s highly visible, non-intrusive, and works around the clock to connect people to brands, bring messages to life, and help businesses thrive across Northern New England.
Founded in 1992, ATA started by partnering with local transit providers, helping them sell advertising space to offset operational costs. From these early beginnings, we’ve grown into a trusted local partner for transit providers and businesses of all sizes, delivering campaigns that are tailored, effective, and make an impact in the communities we serve. Over the years, we’ve also helped connect New England markets to national media buyers, putting our local inventory on the national stage, attracting out-of-town ad dollars, and driving more investment back into the communities where we live and work.
What We Do
- Support transit providers: We help local transit providers sell advertising space on their buses and bus shelters. This generates revenue they can reinvest into improving service and expanding routes, which strengthens public transportation and, in turn, supports local economic growth.
- Support billboard owners: We manage and sell advertising space on behalf of local billboard owners, while helping businesses get noticed in high-visibility locations.
- Connect businesses to the right audience: We help execute campaigns for local, regional, and national brands that reach the right people, in the right place, at the right time.
- Bring creative ideas to life: From design to placement, we help brands craft messages that stand out and make a lasting impression in the real world.
- Leverage local insight: With deep roots in New England, we know each market’s unique opportunities, helping advertisers reach audiences where it matters most.
Why It Matters
Outdoor advertising works where people live, work, and travel. By putting your brand into everyday spaces, we help businesses stay top-of-mind, drive engagement, and build meaningful connections. Our local knowledge ensures campaigns resonate with the right audience and make a real impact.
When paired with other marketing efforts, like digital, social, TV, or print, Out-of-Home amplifies visibility and reinforces brand recognition. With some of the highest recall of any advertising medium, OOH keeps messages memorable long after people see them, reinforcing your brand and strengthening results across every marketing channel.
Take a Closer Look
- Explore our work and see how OOH advertising can help your brand make an impact.
- Check out more of our articles for insights and tips on making the most of OOH.
Have a project in mind? Send us a note on our Contact Us Page to get the wheels moving!
Thanks again to the Bank of NH for the opportunity to share our story. At ATA Outdoor Media, it’s all about helping brands get noticed, and supporting the communities we call home.
Video credit: Bank of NH
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