Rollin’ Away the Years: A Brief History of ATA

ATA Timline

It was a bitter cold January morning back in 1992, when a young, scrappy, Midwestern transplant, bolted up in bed and boldly declared, “Eureka!  I have found my life’s calling!  I am going to start an outdoor media company and sell bus signs.” Ok, so that might not be quite… Read more »

Click Fraud and the Outdoor Advantage

If you were running an ad campaign and discovered that a significant portion of your budget was spent on impressions from robots instead of humans, how would you feel?   This was exactly what automaker Chrysler was faced with when they learned that a video spot they had run on food… Read more »

Top 10 Reasons to Consider Outdoor Advertising

Hot Wheels Billboard

At ATA, we’re often asked what the benefits are of choosing outdoor advertising compared to other forms of media (print, radio, television, etc.).  To help media planners understand the merits of Out-of-Home (OOH) advertising, we’ve compiled the following “Top 10” list on why it makes sense to consider outdoor when… Read more »