Category: Ad Insights

Click Fraud and the Outdoor Advantage

If you were running an ad campaign and discovered that a significant portion of your budget was spent on impressions from robots instead of humans, how would you feel?   This was exactly what automaker Chrysler was faced with when they learned that a video spot they had run on food… Read more »

Top 10 Reasons to Consider Outdoor Advertising

At ATA, we’re often asked what the benefits are of choosing outdoor advertising compared to other forms of media (print, radio, television, etc.).  To help media planners understand the merits of Out-of-Home (OOH) advertising, we’ve compiled the following “Top 10” list on why it makes sense to consider outdoor when… Read more »